Franz Kessler GmbH


Thank you for visiting our website and for your interest in the KESSLER Group. We take the protection of your personal data very seriously. We would therefore like to inform you in the provisions given below how your personal data will be processed by us. is a website offered by Franz Kessler GmbH.

Personal data is information that can be associated with you as an individual, also referred to below as the data subject. This applies even if that conclusion can be drawn on the basis of a single piece of information. The more information and data that are compiled, the more precisely the person can be identified. Personal data includes in particular your name, address, age, email address and telephone number.

1 Collection, processing and storage of personal data

We collect, process and store your personal data only if this is permitted by law or if you have given your consent. We may receive these data in two ways: either you have provided us with the data or we collect them when you use our services.

1.1 Data you provide us with

As a rule, you can use our website without giving us any personal information directly. For some services, we may request personal information from you in order to process the service quickly and in a user-friendly manner or to provide the service at all. Detailed information on all services offered by KESSLER on this website can be found under "Individual services of this privacy statement".

1.2 Data that we receive through your use of our services

Some data are collected automatically for technical reasons as soon as you visit our website. These data are stored temporarily in a log file. The following information will be collected without your having to do anything and stored until it is automatically deleted:

  • The IP address of the requesting computer
  • Date and time of access
  • Name and URL of the retrieved file
  • Web page from which access is made (referrer URL)
  • Browser used and the operating system of your computer as well as the name of your access provider.

Those data are used by us in the following way:

  • To ensure smooth connection between your PC and our website server
  • To ensure our website functions as expected
  • To evaluate system security and stability.

These data are processed on the basis of Article 6(1)f General Data Protection Regulation (GDPR). Our legitimate interest as defined there arises from the above list of grounds for the data collection. Under no circumstances will we use the data collected to identify you.

1.3 Provision of data to third parties

We do not pass on your data to third parties. Data exchange is possible in the context of shared services within our group of companies, e.g. in connection with job applicant management or infrastructural IT services. In addition, we take appropriate measures and carry out regular checks to ensure that the data we collect cannot be viewed or intercepted by third parties.

2 Use of cookies

2.1 Definitions

Cookies are small files that are automatically created by your browser and stored on your device (laptop, tablet, smartphone, etc.). Cookies do not contain viruses, Trojans or other malware.

Cookies contain information that is matched exactly to the device on which it is stored. This does not mean that we immediately become aware of your identity. Cookies are intended to make it easier for you to use our website. The following types of cookies can be distinguished.

Session cookies are absolutely necessary for the operation of a website and are indispensable for navigating on it and using its functions. These cookies are not permanently stored on your computer or device and are deleted when you close your browser.

Statistical, analytical, and performance cookies allow us to track and count the number of visitors and traffic sources to measure and improve website performance. They are also used to find out if certain pages have problems or errors, which pages are the most popular, and how visitors navigate the site. Analytical or performance cookies are deleted after a defined retention time.

Tracking cookies are used to track visits to and individual activities on websites. They are used to record and evaluate the use of web pages statistically. These cookies are automatically deleted after a certain defined time.

2.2 Use by the customer  


The data processed by the cookies for the purposes listed above are the basis of our legitimate interest in accordance with Article 6(1)f GDPR.

You can use your browser to display the cookies available on your computer, delete existing cookies or to set up the configuration so that not all or no cookies at all are stored. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.


3 Individual services

The tracking measures listed and used by us are carried out on the basis of Article 6(1) a, b, or f GDPR – (legitimate interest of the provider - f; contract or contractual relationship - b; your consent - a). The tracking methods used by us are intended to ensure that our website responds the way you expect it to and allow us to keep improving it. We also use tracking to allow us to collect statistics about how our website is used and to enable us to evaluate the site with a view to optimising it for you and other visitors. These interests are considered to be "legitimate interests" as defined in the provisions cited above.

The respective data processing purposes and data categories can be found in the corresponding tools.


Use of SalesViewer® technology:

This website uses SalesViewer® technology from SalesViewer® GmbH on the basis of the website operator’s legitimate interests (Section 6 paragraph 1 lit.f GDPR) in order to collect and save data on marketing, market research and optimisation purposes.

In order to do this, a javascript based code, which serves to capture company-related data and according website usage. The data captured using this technology are encrypted in a non-retrievable one-way function (so-called hashing). The data is immediately pseudonymised and is not used to identify website visitors personally

The data stored by Salesviewer will be deleted as soon as they are no longer required for their intended purpose and there are no legal obligations to retain them.

The data recording and storage can be repealed at any time with immediate effect for the future, by clicking on in order to prevent SalesViewer® from recording your data. In this case, an opt-out cookie for this website is saved on your device. If you delete the cookies in the browser, you will need to click on this link again.

3.1 Google Analytics

To enable us to optimise the way our website works, and to optimise it continually, we use Google Analytics, a web analytical tool supplied by Google Inc. ( ) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA hereinafter referred to as "Google"). In this context, pseudonymised user profiles are generated and cookies used. The information generated by the cookies relating to your use of the site is as follows:

  • Browser type/version
  • Your operating system
  • Referrer URL (the previously visited website)
  • Host name of the accessing PC (IP address )
  • Time of the server request

and this information is transmitted to a Google server in the USA where it is stored. Google will use this information to evaluate your use of the website, to compile reports on website activities and to provide additional services related to the use of the website and the internet for the purposes of market research and to optimise the way our website works. Google may also transfer this information to third parties where this is legally required, or where third parties process the information on Google's behalf. Google will under no circumstances associate your IP address with any other data held by Google. For this purpose the IP address of your computer is stored in an anonymised form (IP masking) to prevent such association.
You can adjust the settings of your browser to prevent the installation of cookies; however, we would like to point out that, if you do, you may not be able to use all the functions of this website to their full extent.
You can also prevent the data generated by the cookie for the use of the website (including your IP address) from being sent to and processed by Google by downloading and installing the browser plug-in available at the following link:
As an alternative to the browser add-on, in particular in the case of browsers on mobile devices, you can prevent Google Analytics collecting data by clicking this link. This stores an opt-out cookie which will prevent your data being stored on future visits to this site. That opt-out cookie will apply only to that browser and only for our website, and will be stored on that device. If you delete the cookies in that browser, you will have to install the opt-out cookie again.
Additional information on data protection in connection with Google Analytics can be found in the Google Analytics help section ( ).

3.2 Google AdWords

We have integrated Google AdWords on this website. Google AdWords is an Internet advertising service that allows advertisers to show advertisements both in Google's search engine results and on the Google advertising network. Google AdWords allows an advertiser to pre-define keywords that will be used to display an advertisement in Google's search engine results only when the user uses the search engine to retrieve a keyword-relevant search result. In the Google advertising network, the advertisements are distributed to relevant websites by means of an automatic algorithm, taking into account the previously defined keywords. The provider of this AdWords service is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043-1351, USA. The purpose of Google AdWords is to promote our website by displaying interest-relevant advertisements on third-party websites and in the search results of the Google search engine, and by displaying third-party advertisements on our website. If a data subject accesses our website via a Google advertisement, a conversion cookie is stored by Google on that person's computer system. We have already explained above what cookies are. A conversion cookie expires after thirty days and does not serve to identify the data subject. If the conversion cookie has not yet expired, it is used to track whether certain subpages, such as the shopping basket of an online shop system, have been accessed from our website. Through the conversion cookie, both we and Google can track whether a person who came to our website via an AdWords advertisement generated a transaction, i.e. completed a purchase or cancelled.
The data and information collected through the use of the conversion cookie is used by Google to compile visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users referred to us via AdWords advertisements, i.e. to determine the success or failure of the respective AdWords advertisement and to optimise our AdWords advertisements for the future. Neither our company nor any other Google AdWords advertisers will receive any information from Google that could identify the data subject.
Conversion cookies are used to store personal details, such as the websites visited by the data subject. As a result, each time you visit our website, personal data, including the IP address of the Internet connection used by you, is transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may share any personal information collected through these technical processes with third parties.
The data subject can prevent the setting of cookies by our website, as described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of your Internet browser will also prevent Google from storing a conversion cookie on your computer. In addition, any cookies already stored by Google AdWords can be deleted at any time through your Internet browser or other software programs.
Any data subject has the opportunity to object to interest-related advertising by Google. To do so, the data subject must access the link from any of the Internet browsers they use and make the desired settings there.
For more information and to review Google's current privacy statement, please visit

3.3 Contact form

We are pleased to offer you extensive personal support. If you contact us using our contact form "Academy/Service Solutions", we will collect and store your title, surname and email address, the preferred number of participants and the suggested date in order to be able to answer your enquiry quickly and individually. If you would like us to contact you by telephone, please let us know your telephone number. These data will only be used to answer your enquiry, not for a sales talk or otherwise for marketing purposes.

3.4 Configurators

You can use our configurators to put together the right product for your purposes. At the end of the configuration process, you may enter your contact details (first name, surname, company, address, email address and telephone number), which will enable us to send you a suitable quotation for your configuration. These data will only be used to answer your enquiry, not for a sales talk or otherwise for marketing purposes.

3.5 Social media

We also offer you extensive personal support through our social media pages (Facebook, YouTube, Xing, LinkedIn) on the basis of Article 6(1) f GDPR and the opportunity to stay in touch with us. These social media services themselves collect personal details, e.g. through the profile you have created there or social plug-ins, which are implemented in third party websites.

The purpose and scope of this data collection and the further processing and use of the data by these companies, as well as your rights in this regard and the setting options available to you to protect your privacy, can be seen from the data protection pages of:


4 Your rights

We can confirm that you retain control over all the personal details you provide to us when visiting the website and using our services. You have the following rights, the use of which is free of charge for you.

4.1 Right of access

You have the right to receive information about your personal details as stored by us at any time.

4.2 Right to revoke consents you have given

You have the right to withdraw your consent to processing the data at any time with regard to the future. If you revoke your consent, we will delete the data concerned without delay, unless further retention is required on the basis of appropriate legal provisions. Withdrawal of consent does not affect the lawfulness of any processing based on consent before its withdrawal takes effect.

4.3 Right to object to the processing

If we process data in connection with legitimate interests, you as the data subject have the right to object to the processing of your personal data at any time on grounds relating to your particular situation in the future.

If you exercise your right of objection, we will stop processing the data concerned. However, we reserve the right to further processing if we can prove compelling reasons for such further processing and the interests or the fundamental rights and freedoms of the data subject are not overriding, or if the processing serves the establishment, exercise or defence of legal claims.

You have the right to object at any time to the processing of your personal details as used for direct marketing.

4.4 Right to data portability

You have the right to request a transfer of your personal data from us to another controller.

4.5 Right to rectification or erasure or to restriction of the processing

You have the right to request rectification or erasure of personal data or restriction of processing of personal data.

4.6 Right to file a complaint

You have the right to complain to a supervisory authority or to our company if you have a reason for complaint. If you wish to exercise any rights against our company, please contact the persons listed at the end of this privacy statement.

5 Duration of storage

The duration of the storage of personal data is subject to the respective legally stipulated retention period. After this period has expired, the corresponding data will be automatically deleted if they are no longer needed to achieve the required purposes.

6 Data security

When you visit our website, we apply the commonly used SSL method (Secure Socket Layer) in connection with the highest encryption level supported by your browser. You can see whether individual pages from our website are being transmitted in encrypted form by the key or closed padlock image in the status bar at the bottom of your browser window.

In addition, we employ suitable technical and organisational security measures to protect your data against randomised or malicious manipulation, partial or complete loss, destruction or unauthorised interception by third parties (man-in-the-middle attacks). Our security measures are subject to continuous improvement in line with technical progress.

7 Responsibility for data collection

If you would like information or if you would like to request the rectification, data portability, erasure, restriction of or objection to the processing of your data, please contact us at any time regarding your rights to data protection:

Franz Kessler GmbH
Data Protection Officer
Franz-Kessler-Strasse 2
88422 Bad Buchau, Germany
Phone: +49 7582 809 334

If you have any questions or complaints, you can contact the responsible data protection officer at any time,, or the responsible supervisory authority, the state data protection officer for Baden-Württemberg, P.O. Box 10 29 32, 70025 Stuttgart, Germany, or